If ABC International Has Standardized Its Product Design and Advertising

question 38

Multiple Choice

If ABC International has standardized its product design and advertising throughout the world, it is pursuing a(n) __________ strategy.

• A) multidomestic
• B) retrenchment
• C) glocalization
• D) globalization
• E) export

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Definitions:

Amortization

The process of gradually writing off the initial cost of an intangible asset over a period of time.

Acquisition Consideration

The total value paid by a company to acquire another company, which may include cash, stock, or other assets.

Exchange Rate

The price at which one currency can be exchanged for another currency in the foreign exchange market.

Functional Currency

Functional currency is the currency of the primary economic environment in which an entity operates, and in which its financial statements are prepared.