Swift Stocks Faced with Rapidly Growing Business, Swift Stocks, Inc., a Global

question 51

Multiple Choice

Swift Stocks
Faced with rapidly growing business, Swift Stocks, Inc., a global brokerage company with the largest market share, recently announced that it has established an online stock investment and trading subsidiary, SS.com, where investors can trade stocks at the lowest rates in the industry. The .com subsidiary has less than one percent market share, but it faces a very high business growth rate. In the brokerage industry, the competition is fierce and all players are cutting their online commission rates.
-Swift Stocks is following which strategy, according to Porter, through the .com subsidiary?

• A) Stability
• B) Cost leadership
• C) Focus
• D) Differentiation
• E) Retrenchment

---

Definitions:

Positive-Word-Of-Mouth

Favorable comments and recommendations shared by satisfied customers, significantly influencing others' perceptions and decisions.

Promotional Activities

Marketing efforts aimed at increasing consumer awareness of a product or brand, encouraging purchases through various strategies like advertising, sales promotions, and events.

Super Influencers

Individuals with a vast and highly engaged following on social media, possessing significant influence over their audience’s purchasing decisions.

Opinion Leaders

Individuals who influence others' attitudes or behaviors because they are considered knowledgeable, authoritative, or otherwise influential in a particular domain.