The __________ Involves an Attempt to Distinguish the Firm's Products

question 9

Short Answer

The __________ involves an attempt to distinguish the firm's products or services from others in the industry.

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Definitions:

Indirect Marketing Channel

When one or more intermediaries work with manufacturers to provide goods and services to customers.

Expertise Power

When a channel member uses its expertise as leverage to influence the actions of another channel member.

Quick Response

The ability to react promptly and effectively to queries, requests, or changes.

Inventory Systems

Tools and processes for managing a company's stock of goods, including the tracking, ordering, storing, and using of inventory.