The Tendency to Continue Investing in a Failing Project in the Hope

question 54

Short Answer

The tendency to continue investing in a failing project in the hope of turning it around is called the __________.

---

Definitions:

Web Community

An online network of people who share interests and/or activities, or who are interested in exploring the interests and activities of others.

Viral Marketing

A marketing strategy that focuses on spreading information and opinions about a product or service from person to person, especially by using online platforms to achieve a rapid spread.

Marketer-initiated

Actions or strategies started by marketers to engage customers, promote products, or understand consumer needs.

Social Networking

A platform or system of digital channels that enables individuals to create, share, or exchange information, ideas, and images/videos in virtual communities and networks.