Examlex
Creativity refers to the generation of novel ideas that might meet perceived needs or respond to opportunities for the organization.
Desirable Rewards
Refers to benefits or incentives that are sought after by individuals or groups in various contexts, such as workplaces, social settings, or educational environments.
George Homans
An American sociologist, considered one of the major contributors to social exchange theory, highlighting reward and cost analysis in social interactions.
Rational Action
A decision-making process that involves logical reasoning and consideration of facts to achieve a specific objective.
Rational Choice Theorists
Scholars who explain social interactions and structures through the lens of individual decisions, assuming people act based on cost-benefit analyses.
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