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Caia believes that all managers are concerned only about profits-they don't care about their employees, as long as those employees make money for the company. Caia's perception is a(n) __________. She has made a generalization about a group of people and assigned that generalization to everyone in the group.
Direct Mail
A marketing strategy that involves sending promotional materials directly to potential customers through mail.
Rebates
A return of a portion of the purchase price by a seller to a buyer, usually used as a purchase incentive.
Short-Term Inducement
Offers or incentives provided to consumers to encourage immediate purchase or engagement, often including discounts, coupons, or limited-time promotions.
Product Service
A combination of tangible products and intangible services provided to fulfill the needs or desires of customers.
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