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Figure 50.2
-Based on the data in Figure 50.2,which of the following statements is false?
Behavioral Segmentation
The process of dividing a market into groups based on consumer behaviors, such as purchasing habits or product usage.
Consumer Comparison
The process by which consumers evaluate multiple products, services, or providers against each other based on criteria such as price, quality, and features.
Goods And Services
Products and activities that fulfill the needs or wants of consumers, where goods are physical items and services are intangible benefits.
Ethical Concerns
Matters or situations involving principles of right and wrong behavior that require individuals or organizations to evaluate and act according to ethical standards.
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