Channel Richness Is The

question 153

Multiple Choice

Channel richness is the:

• A) number of messages a channel can carry at one time.
• B) speed in which messages can be carried.
• C) amount of information that can be transmitted during a communication episode.
• D) number of channels available at any one time.
• E) profitability potential of a proposed channel.

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Definitions:

Big Data

A term that describes both the growth in information that inundates businesses each day and the complex tools used to analyze the data and derive meaningful insights.

Predictive Modeling

Analysis that uses statistical techniques and algorithms based on patterns of past behavior to predict future unknown events, such as future buying behavior.

Information Overload

A condition in which the volume of information received exceeds an individual's ability to process it, often leading to decision-making paralysis.

Mobile Marketing

Marketing activities performed through mobile devices, such as smartphones and tablets, including app-based marketing, SMS marketing, and mobile web marketing.