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Negotiation is used when a conflict is formalized, such as between a union and management.
Segmenting the Market
The process of dividing a broader market into smaller, more defined categories based on certain criteria like demographics, needs, or behavior.
Territorial Boundaries
Geographic demarcations used to define the area of responsibility or control for individuals or organizations, particularly in sales and marketing.
Account Analysis
The process of reviewing and assessing the potential or performance of a customer account.
Sales Potential
The maximum sales revenue or units a product or service could achieve in a specific market under ideal conditions.
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