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Early behaviourists such as Watson were
Effective Cost Of Capital
The actual cost of a company's funding after adjusting for various factors, including tax benefits, associated with different sources of capital.
Weighted Average
A calculation that takes into account the varying degrees of importance of the numbers in a data set, providing a measure that reflects the significance of each value.
Specific Costs
Costs that can be directly attributed to a particular project, department, or activity.
Required Return
The minimum return that keeps an investor in a particular stock. Generally a function of the risk perceived in the investment.
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