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Behavioural or mental acts of neutralization appear to be
Symbolic Attributes
Symbolic attributes refer to the intangible qualities that imbue products or brands with meaning beyond their functional use.
Service Attributes
The inherent characteristics and features of a service that contribute to its value and quality from the perspective of the customer or user.
Physical Characteristics
The tangible attributes or features of a product or material that can be measured, such as size, shape, color, weight, and texture.
Specialty Products
Goods or services that have unique characteristics and are sought after by consumers willing to make a special effort to obtain them.
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Q112: Galen wrote The Canon of Medicine, one