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In the mediation process, the parties to the dispute agree on the choice of the mediator who will be appointed to review the facts of the dispute and make a binding decision to resolve the problem.
Marketing Mix
A model used to review and manage a business’s marketing strategies, traditionally made up of the four Ps: product, price, place, and promotion.
Marketing Plans
Detailed strategies outlining the advertising, targeting, and selling efforts for a product or service, designed to achieve specific financial and market share goals.
Diversification
A strategy of increasing business opportunities through new markets or products, aiming to reduce risks associated with over-reliance on a single product or market.
Product Development
The process of creating or improving a product or service, from initial idea through marketing, with the goal of satisfying customer needs.
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