Examlex
Discuss regulation relating to the product component of the marketing mix.
Exclusive Distribution
A distribution strategy where a supplier grants only one retailer or distributor the rights to sell a product within a particular geographic area.
Distribution Density
A measure of the number of locations or outlets a product is available in, within a specific area.
Geographical Area
A distinct section of the planet's surface demarcated by either natural or man-made borders.
Retail Outlets
Physical or online stores that sell goods or services directly to consumers.
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