How Would You Recognize It If a Friend or Family

question 14

Essay

How would you recognize it if a friend or family member displayed an addictive behavior? Provide information from the chapter to support your response.

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Definitions:

Personalization

The consumer-initiated practice of generating content on a marketer’s website that is custom tailored to an individual’s specific needs and preferences.

Customization

The action of modifying something to suit a particular individual's needs, preferences, or requirements.

User-generated Content

Content created and shared by consumers or users of a platform, rather than the platform's owners or advertisers.

Marketer-generated Content

Content created by marketers or businesses aimed at engaging customers, promoting products, or building brand identity.