Focusing Your Product on a Special Part of the Market

question 35

Multiple Choice

Focusing your product on a special part of the market is an example of:

• A) capital budgeting.
• B) segmenting.
• C) target marketing.
• D) centralization.
• E) penetration programming.

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Definitions:

Special Training

Tailored education or instruction provided to individuals or groups to improve specific skills or knowledge for particular purposes.

Insurance Policy

A contract between an individual or entity and an insurance company specifying the terms for the coverage provided against specific risks.

Intricate Terminology

Specialized and often complex vocabulary associated with a particular field or area of expertise.

Violate Public Policy

To act in a manner that is contrary to the basic policies or principles that society considers important for the collective well-being.