Focusing Your Product on a Special Part of the Market

question 35

Multiple Choice

Focusing your product on a special part of the market is an example of:

• A) capital budgeting.
• B) segmenting.
• C) target marketing.
• D) centralization.
• E) penetration programming.

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Definitions:

Section 1231

A tax provision that allows for the preferential tax treatment of gains and losses on the sale or exchange of business property and assets held for more than one year.

Depreciation

An accounting method used to allocate the cost of a tangible or physical asset over its useful life, reflecting wear and tear, deterioration, or obsolescence.

FMV

The Fair Market Value represents the price at which property would be sold in an open market scenario.

Unrecaptured 1250 Gain

A type of gain on the sale of depreciable real property that’s taxed at a different rate than other capital gains.