The First Step in Determining the Minimum Customer Size on Which

question 38

Multiple Choice

The first step in determining the minimum customer size on which the sales force should call is to calculate the:

• A) cost per sales call.
• B) the growth potential of the customer.
• C) sales promotion budget needed.
• D) cost of product development.
• E) gather the customer's past sales record.

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Definitions:

Utility Function

A mathematical representation in economics that captures the preference orderings of various bundles of goods for an individual or entity.

Private Consumptions

refers to the total amount of goods and services consumed by private households.

Total Amount

The sum of all quantities or values in a given context.

Utility Function

A mathematical representation that shows the relationship between an individual's satisfaction and their consumption of different goods and services.