An Advocate Is Usually Needed in Complex Business-To-Business Sales Situations

question 15

True/False

An advocate is usually needed in complex business-to-business sales situations because the salesperson is not seen as being trustworthy.

---

Definitions:

Customization

The process of modifying a product or service to meet the specific needs or preferences of an individual customer or market segment.

Digital Marketspace

An online environment where goods and services are exchanged through electronic transactions, expanding the reach beyond traditional physical marketplaces.

Online Consumers

Consumers engaging in the purchase of goods or services through the internet.

General Population

A term defining the total number of individuals or entities in a specified area or group, usually used in the context of demographic studies and marketing.