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Balancing territories on geographic size:
Marginal Revenue
The increase in revenue that results from the sale of one additional unit of output.
Monopolistically Competitive
A market structure where many firms sell products that are similar but not identical, allowing for some degree of market power and differentiated competition.
Excess Capacity
The failure to produce enough to minimize average total cost; characteristic of monopolistically competitive firms.
Average Total Cost
The total cost of production (fixed plus variable costs) divided by the total quantity produced.
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