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In the hoshin planning process, policy deployment starts with the production employees of the company.
Fixed Costs
Expenses that do not change with the level of production or sales, such as rent, salaries, and insurance.
Luxury Goods
Products or services that are not essential but are considered desirable and are associated with high quality and high price.
Price Inelastic
Describes a situation where the demand for a product does not significantly change with a change in the product's price.
Marketing Mix
The set of actionable marketing tools—Product, Price, Place, Promotion—that a company uses to pursue its marketing objectives in the target market.
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