A Formal Approach to Getting into Customers' Minds That Involves

question 37

Multiple Choice

A formal approach to getting into customers' minds that involves looking deeply into people's past experiences for events and experiences that generated strong emotions at an early age is called:

• A) imprint analysis.
• B) subliminal decoding.
• C) dream analysis.
• D) suggestion mapping.

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Definitions:

Impulse Buying

The act of purchasing items on the spur of the moment without prior planning, often driven by emotions or immediate desires.

Managing Expectations

The process of setting and communicating what is realistic to expect in a given context to avoid disappointment or dissatisfaction.

Private Response

A communication or piece of information intended only for the person or group it is directed at, not for public disclosure.

Dissatisfaction

A feeling of unhappiness or displeasure with an aspect of one's life or environment.