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Differentiate between strategic change and process change.
Sustainable Competitive Advantage
The enduring ability of a company to remain more efficient, profitable, or innovative than its competitors.
Competitive Advantage
A distinctive feature or standpoint enabling a company to surpass its rivals in performance.
Market Environmental Forces
The external factors, such as economic, social, technological, legal, and competitive forces, that affect a company's ability to operate successfully in a particular market.
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