A Marketing Advantage for a Company Having a Multicultural Work

question 48

Multiple Choice

A marketing advantage for a company having a multicultural work force is that:

• A) programs can be readily developed to reach a targeted ethnic or racial group.
• B) company employees are more likely to buy its products.
• C) the company will receive a seal of approval from the United Nations.
• D) the price of company stock is likely to rise.

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Definitions:

Ensuring Survival

Refers to actions or strategies aimed at securing the continuous existence and well-being of an individual, species, or system.

Biologically Incapable

Refers to an organism's inability to perform or accomplish a certain task or function due to inherent physical or genetic limitations.

Egocentric

Focused on oneself and considering one’s own perspectives and interests above those of others.

Essentialist Tendency

The inclination to believe in an intrinsic, unchanging nature of things, often ignoring the influence of culture, context, and history.