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Marquand Says: Information Technology Has Had Its Biggest Impact on Business

question 49

Multiple Choice

Marquand says: Information technology has had its biggest impact on business in communication and access to data. With the networking and streamlined communication modalities now available to businesses, businesses can collaborate with each other as well as within a business at different locations with the greatest of ease. Businesses also have access to a greater range of information and at a greater speed than ever before. And with this information being constantly updated, businesses now have the ability to plan in response to market conditions with much greater efficiency than before. Stevenson responds: Information is important, but what's most important is how that information is used. And there is no more direct way that information technology has helped businesses than the ability to sell directly. Selling online has opened up entirely new markets that allow businesses to make greater profits, with greater efficiency, than ever before. Many businesses, such as Amazon, have been able to use online selling exclusively to dramatic effect: without having to spend money on bricks-and-mortar storefronts, they can make billions in profits selling products at low prices.
Which of the following is at issue between Marquand and Stevenson?

Definitions:

Securities Transaction

The process of buying, selling, or trading securities, such as stocks or bonds, in financial markets.

Registration Statement

A set of documents, including a prospectus, filed with the Securities and Exchange Commission for a company intending to issue new securities to the public.

Waiting Period

A designated time span that must pass before the coverage of an insurance policy begins or before a specific action is permitted.

Tombstone Advertisement

A simple and straightforward advertisement typically used in the finance sector to announce a public offering.