________ Uses Games, Contests, Chat Rooms, and Bulletin Boards to Encourage

question 106

Multiple Choice

________ uses games, contests, chat rooms, and bulletin boards to encourage potential customers to try out products and tell other people about them.

• A) Relationship marketing
• B) Business process management
• C) Enterprise planning
• D) Vertical integration
• E) Viral marketing

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Definitions:

ABC Analysis

A method of categorizing inventory into three classes, A, B, and C, based on their value, volume, or frequency, to prioritize management focus and resources.

SKU

Stock Keeping Unit, a unique identifier for each distinct product and service that can be purchased.

Toner Cartridge

A replaceable component of a laser printer that contains the toner powder used to form the printed text and images on paper.