When Procter & Gamble Claimed That Its Pantene Shampoo Made

question 124

Multiple Choice

When Procter & Gamble claimed that its Pantene shampoo made hair "10 times stronger," the Chinese government decided that this constituted

• A) advertising of a counterfeit brand.
• B) morally objectionable advertising.
• C) lack of truth-in-advertising.
• D) misleading price advertising.
• E) stealth advertising.

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Definitions:

Background

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Trim Video

The process of cutting or removing unwanted sections from video footage to adjust the length or focus.

Two-Headed Arrow

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SmartArt

A feature in Microsoft Office programs that allows users to create professional-quality diagrams and graphics quickly and easily.