Executives at MKD Transportation Have Just Been Contacted by the Media

question 206

Essay

Executives at MKD Transportation have just been contacted by the media with a report that one of their ships is leaking an oily substance off the coast of Belize. If MKD adopts a defensive stance, how will the company respond to this situation?

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Definitions:

Ethical

Pertaining to or dealing with morals or the principles of morality; pertaining to right and wrong in conduct.

Corporate Social Responsibility

Practices and policies enacted by businesses to positively impact society, the environment, and stakeholders beyond direct economic and legal obligations.

Enron

An American energy company that became infamous for its accounting fraud and financial scandal, leading to its bankruptcy in 2001.

CSR Programs

Corporate Social Responsibility programs are initiatives companies undertake to take responsibility for their effects on environmental and social well-being.