Examlex
Which of the following is considered an advantage for both the franchisee and the franchisor?
Product
An item or service created for sale or use, offering value to customers.
Marketing Mix
An assortment of controllable variables by a company aimed at encouraging customers to buy its offerings, namely product, price, place, and promotion.
Vending Machine
A machine operating automatically that dispenses products like snacks, drinks, and various items to customers once they input money, use a credit card, or insert a purpose-made card.
Marketing Mix
A blend of elements under a company's control designed to motivate purchases by consumers, often referred to as the product, price, location, and advertising.
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