Mega Computers Has Decided to Expand Operations Overseas

question 44

Multiple Choice

Mega Computers has decided to expand operations overseas. In order to give foreign customers a sense of security, Mega has chosen to send several of its own managers and technicians to the country as part of the start-up operations. In addition, this will give Mega more control over making sure that top quality service is given to the new customers. Mega has chosen the organizational strategy known as a(n)

• A) independent agent.
• B) strategic alliance.
• C) direct investment.
• D) branch office.
• E) licensing arrangement.

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Definitions:

Minor Premise

In logic, a statement that, together with the major premise, leads to a conclusion in a syllogistic argument.

Conclusion

The final part of a sales presentation or negotiation, where the outcome is summarized and the next steps are outlined.

Conviction Stage

A phase in the buying process where potential customers develop a firm belief in the value and benefits of a product, making them more likely to purchase.

Sales Presentation

A formal pitch or demonstration given to potential buyers with the aim of securing a sale.