Fembooks Bookstore Sells Books Only Over the Internet

question 254

Multiple Choice

Fembooks Bookstore sells books only over the Internet. It has established an excellent reputation for finding out-of-print and hard-to-find books of interest to women. The CEO of Fembooks is considering going global with the business, since it is already established on the Internet. The vice-president of Fembooks argues that they will encounter too many difficulties in taking the business global via the Internet. The president argues that the benefits would be worth the problems encountered. Which of the following statements, if true, would support the argument of the vice-president against going global?

• A) While English is the dominant language of the Internet, more local traffic would be generated by webpages in the local language.
• B) Being a niche business, going global over the Internet would not put a huge strain on existing personnel.
• C) Shipping books overseas could easily be handled by UPS, FedEx, or air mail.
• D) Sales predictions for overseas expansion anticipate an initial 30 percent increase, then tapering off to a 20 percent increase annually.
• E) Increased Internet advertising costs would be a fairly inexpensive investment to increase business on a global basis.

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Definitions:

Consensus Crimes

Criminal acts that are universally condemned by society and considered inherently wrong, such as murder and rape.

Legal Conflict

A disagreement or dispute between parties that requires the intervention of a court of law to resolve.

Culture

Is the sum of socially transmitted practices, languages, symbols, beliefs, values, ideologies, and material objects that people create to deal with real-life problems. Cultures enable people to adapt to, and thrive in, their environments.

John Hagan

A respected sociologist known for his contributions to criminology and social structure theories.