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What Are the Four Steps That Firms Should Go Through

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What are the four steps that firms should go through when deciding whether or not to go international?


Definitions:

Average Total Cost

The total cost of production divided by the number of units produced, representing the cost per unit of output.

Market Price

The present cost at which a product or service is available for purchase or sale in a market.

Market Price

The current price at which an asset or service can be bought or sold in the marketplace.

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