Computers-B-Us Sent Some of Its Managers Abroad to Gain More

question 109

Multiple Choice

Computers-B-Us sent some of its managers abroad to gain more control over the operations and provide a more visible public presence. This type of organizational structure is known as a(n)

• A) independent agent.
• B) branch office.
• C) direct investment.
• D) strategic alliance.
• E) licensing arrangement.

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Definitions:

Differentiation Value

The unique qualities or characteristics of a product or service that set it apart from competitors in the eyes of customers.

Value-based Pricing

Pricing strategy that sets product prices based on the perceived value to the customer rather than based on the cost of the product or historical prices.

Injection Mold

A manufacturing process used to create parts by injecting molten material into a mold.

Operating Cost

Refers to the total expense associated with running a business's core operations on a day-to-day basis, excluding financing and investment costs.