If Montrose Corp

question 5

Multiple Choice

If Montrose Corp. purchases tangible assets in Germany, which international organizational structure is it using?

• A) Independent agent
• B) Licensing agreement
• C) Foreign direct investment
• D) Branch office
• E) Strategic alliance

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Definitions:

Marketing Ethics

The principles and standards guiding the conduct of marketing practices to ensure fairness, honesty, and respect for consumers.

Unethical Business Practices

Actions by businesses that are deemed morally wrong, whether legally permissible or not, often leading to harm or disadvantage to customers, employees, or society as a whole.

Socially Responsible

Acting with consideration for the impact one's actions have on society, the environment, and the welfare of others.

Pay Practices

The methods and policies businesses use to compensate their employees, including wages, salaries, bonuses, and benefits.