Derrido Is an American Firm That Has Produced Several Successful

question 248

Multiple Choice

Derrido is an American firm that has produced several successful animated TV series in the United States. It is considering contracting with one or more international companies as a way to market its products overseas. Another marketing executive points out that a contractual agreement will allow Derrido to blend in with the local market and goes on to argue that this will be advantageous to the company. Which of the following, if true, would strengthen this argument?

• A) Consumers in many countries have limited resources with which they can purchase entertainment.
• B) Consumers in many countries are wary of what they perceive as American cultural imperialism.
• C) Contractual agreements usually require the foreign partner to display the originating firm's brand as prominently as possible.
• D) Contractual agreements initiated by an American company often make for contentious relationships with the foreign partner.
• E) Foreign consumers briefly resist cultural imperialism but then quickly embrace American cultural products.

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Definitions:

Cultures

The beliefs, customs, arts, and institutions of a society, group, place, or time.

Norms

Socially accepted rules or standards of behavior expected within a group or society.

Social Life

The part of an individual's time that is spent interacting with others, participating in social activities and forming relationships.

Culture

The shared beliefs, customs, arts, institutions, and all other products of human work and thought created by a group of people at a particular time.