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Some companies try to give workers a large amount of discretion so they feel empowered. At Morning Star Company, the world's largest tomato processor, the empowerment program includes all of the following features except
Prestige Pricing
A pricing strategy where prices are set higher than normal because the product or service is perceived to have a higher value or status symbol.
Odd Pricing
A pricing strategy that sets prices at odd numbers just below round numbers to make them appear smaller and more appealing to buyers.
Cost-Based Pricing
Formulas that calculate total costs per unit and then add markups to cover overhead costs and generate profits.
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