When Motorola Wanted to Reduce the Time Between Receipt and Delivery

question 190

Multiple Choice

When Motorola wanted to reduce the time between receipt and delivery of a customer's order for cellular phones, it studied Domino's Pizza procedures for delivery cycles. This is an example of

• A) quality/cost studies.
• B) benchmarking.
• C) quality reliability analysis.
• D) performance quality analysis.
• E) competitive product analysis.

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Definitions:

Participant Observation

A research method in social sciences where the researcher immerses themselves in a community or group to observe behaviors and interactions firsthand.

Going Native

A term used to describe the process whereby researchers or individuals adopt the culture and lifestyle of the communities they are studying, often losing objectivity.

Real Names

The actual legal or birth names of individuals, as opposed to nicknames, pseudonyms, or online usernames.

Research Subjects

Individuals or groups that are observed, analyzed, or experimented upon in scholarly studies to gain new knowledge or insights.