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The three characteristics of services that distinguish them from goods production are intangibility, customization, and unstorability.
Misleading Advertising
Advertising that deceives or misleads consumers, often through false claims or by failing to reveal critical information, which can influence buying decisions.
Unfair Business Practices
Activities that mislead, deceive, or are unethical towards consumers or other businesses.
Generational Cohort
A group of people born within the same period, often showing similar characteristics, preferences, and values.
Baby Bust
A temporary marked decrease in the birth rate.
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