The Number of Customers That Bob's Barbecue Serves Varies Considerably

question 165

Multiple Choice

The number of customers that Bob's Barbecue serves varies considerably from hour to hour. In determining the number of cash registers to install, they should use

• A) average demand.
• B) peak demand.
• C) low demand.
• D) high demand.
• E) normal demand.

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Definitions:

Marketing Driver

A factor or a set of factors that influences the demand for a product or service.

Marketing Manager

A professional responsible for overseeing and guiding a company's marketing strategies, campaigns, and efforts to achieve its marketing and business goals.

Marketing Research Approach

The marketing research approach entails systematic identification, collection, analysis, and dissemination of data to improve decision-making related to identifying and solving marketing problems.