Which Is the Best Description of Competitive Product Analysis

question 254

Multiple Choice

Which is the best description of competitive product analysis?

• A) A company looks at all the competitors' products and rates them on a scale of 1 to 10.
• B) An independent testing service, such as Consumers' Union, is hired to test and rate a group of similar products.
• C) A competitor's product is purchased, disassembled, and the components tested in order to generate ideas for improving the quality of products.
• D) An independent firm conducts consumer research in order to rate competing products.
• E) This is the result of a consumer survey by the marketing department.

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Definitions:

Behaviorism

Behaviorism is a psychological approach that emphasizes the study of observable behaviors and the processes behind learning, excluding theories of the mind.

Wundt

Wilhelm Wundt, often regarded as the father of experimental psychology, who established the first psychological laboratory in Leipzig, Germany, in 1879.

Repressed Conflicts

Unresolved, often unconscious, conflicts that lead to psychological distress or behaviors, according to psychoanalytic theories.

Phobias

Intense, irrational fears of specific objects, situations, or activities that lead to avoidance behavior.