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Which of the Following Is Designed Primarily for Internal Use

question 219

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Which of the following is designed primarily for internal use by a company's managers (e.g., the production manager) ?


Definitions:

Services Marketing

Marketing practices tailored to promote and sell intangible services, as opposed to tangible products.

Service Quality

The assessment of how well a delivered service meets the customer's expectations and the difference between perceived service and expected service.

Dimensions

Refers to the measurable attributes of an object, including height, width, depth, and length.

Intangibility

A characteristic of services that means they cannot be seen, touched, tasted, or measured in the same manner as physical goods.

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