Examlex
Which of the following is designed primarily for internal use by a company's managers (e.g., the production manager) ?
Services Marketing
Marketing practices tailored to promote and sell intangible services, as opposed to tangible products.
Service Quality
The assessment of how well a delivered service meets the customer's expectations and the difference between perceived service and expected service.
Dimensions
Refers to the measurable attributes of an object, including height, width, depth, and length.
Intangibility
A characteristic of services that means they cannot be seen, touched, tasted, or measured in the same manner as physical goods.
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