Which Element of the Marketing Mix Is Illustrated by the Use

question 256

Multiple Choice

Which element of the marketing mix is illustrated by the use of premiums, trading stamps, and coupons meant to encourage consumers to buy more of a product?

• A) Price
• B) Promotion
• C) Production
• D) Place
• E) Productivity improvements

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Definitions:

Electrons

Subatomic particles with a negative charge, found in electron shells surrounding the nucleus of an atom.

Benzene

A colorless, volatile liquid hydrocarbon present in coal tar and petroleum, used in chemical synthesis.

Resonance Structures

Representations of a molecule where the chemical connectivity is the same but the electrons are distributed differently around the structure.

Cyclic

Pertaining to chemical compounds that contain a ring structure within their molecules.