The Four Elements in the Marketing Mix Are

question 16

Multiple Choice

The four elements in the marketing mix are

• A) advertising, sales promotion, publicity, and public relations.
• B) marketing managers, a marketing plan, relationship marketing, and profit.
• C) price, place, promotion, and product.
• D) profit, price, place, and promotion.
• E) demographics, psychographics, geographics, and product use.

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Definitions:

Evolutionary Psychology

A theoretical approach that examines mental traits such as memory, perception, and language from the perspective of human evolution and natural selection.

Explanations

Reasonings given to clarify how or why something happens or is done, providing understanding into the cause-and-effect relationships or mechanisms behind events.

Evolutionary Psychology

A theoretical approach in psychology that explains human thoughts and behaviors as adaptations, evolved to solve problems of survival and reproduction.

Evolutionary Psychology

A theoretical approach in psychology that seeks to explain mental and psychological traits—such as memory, perception, or language—as adaptations, i.e., as the functional products of natural selection.