Which Term Is Used to Identify the Division of a Market

question 289

Multiple Choice

Which term is used to identify the division of a market into categories of customer types?

• A) Industrial marketing
• B) Marketing mix
• C) Customer marketing
• D) Market segmentation
• E) Market de-categorization

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Definitions:

Sales Discounts

Reductions in the price of goods or services offered to customers to encourage prompt payment.

Accounts Receivable

The amount customers are required to pay to a company for already delivered services or products.

FOB Shipping Point

A term used in shipping agreements indicating the buyer is responsible for the goods and shipping costs as soon as they leave the seller's premises.

Perpetual System

An inventory accounting system that records inventory purchases and sales in real-time, providing a continuous record of inventory levels.