________ Is Segmentation by Such Traits as Age, Income, Gender

question 31

Multiple Choice

________ is segmentation by such traits as age, income, gender, ethnicity, and marital status.

• A) Random selection
• B) Demographics
• C) Psychographics
• D) Product use
• E) Geographics

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Definitions:

Ethics

Ethics is the branch of philosophy dealing with moral principles that govern a person's behavior or the conducting of an activity.

Social Responsibility Initiatives

Programs or actions taken by a company to benefit society, including charitable efforts, sustainability projects, and ethical business practices.

Corporate Social Performance

How a company manages its social responsibilities, impacting stakeholders and contributing to sustainable development.

Virtuous Circle

A chain of positive events that reinforce themselves through a feedback loop, leading to further beneficial outcomes.