Which Segment of a Market Will Consider Consumer Characteristics Such

question 243

Multiple Choice

Which segment of a market will consider consumer characteristics such as their motives, opinions, interests, and attitudes?

• A) Consumographic variables
• B) Geographic variables
• C) Psychographic variables
• D) Behavioural segmentation
• E) Demographic variables

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Definitions:

Merchandise

Goods that are purchased for resale at a profit.

Asset Account

An account that records all financial transactions related to a company's assets, including current and fixed assets.

Credit Customer

A customer who purchases goods or services on credit, paying for them at a later date.

Asset Account

An account that records tangible or intangible items owned by a business which have value.