Marketing Research Is

question 96

Multiple Choice

Marketing research is

• A) the study of consumer needs and wants, and the ways in which sellers can best meet them.
• B) the process of collecting, storing, and retrieving data in electronic files.
• C) the process of fixing, adapting, and communicating the nature of the product itself.
• D) the process of dividing a market into categories of customer types.
• E) a marketing strategy that emphasizes long-lasting relationships with customers.

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Definitions:

Taxation

The imposition of financial charges or other levies upon a taxpayer by a governmental organization in order to fund various public expenditures.

Limited Liability

A legal principle that limits an investor's losses to the amount of their investment, protecting personal assets beyond the investment in the company.

Corporate Profits

The residual income of businesses after paying all expenses, including taxes and operating costs, often reported quarterly or annually.

Corporate Directors

Members of a company's board of directors, elected by shareholders, responsible for overseeing the management and making key decisions affecting the company's direction.