Secondary Data Are

question 166

Multiple Choice

Secondary data are

• A) statistics and information that are available as a result of previous research.
• B) based on data newly collected for a specific research purpose.
• C) based on information gathered by someone else, but not yet published.
• D) any of the above, depending upon why the marketer is doing the research.
• E) data gathered for secondary areas of the firm like marketing research and accounting.

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Definitions:

Identical Twins

Siblings born from the splitting of a single fertilized egg, sharing the same genetic material and often very similar in appearance.

Crystallized Intelligence

Our accumulated knowledge and verbal skills; tends to increase with age.

Abstract Reasoning

The ability to analyze information, detect patterns and relationships, and solve problems on a complex, conceptual level.

Emotional Intelligence

The ability to recognize, understand, manage, and reason with emotions in oneself and others.