________ Is the Study of the Decision Process by Which

question 228

Multiple Choice

________ is the study of the decision process by which customers come to purchase and consume products.

• A) Customer buying logic
• B) Purchase decision model
• C) End-user purchase behaviour
• D) Consumer behaviour
• E) Buyer behaviour

---

Definitions:

Hypnotic Age Regression

A technique used in hypnotherapy where the patient is guided to recall and re-experience events from an earlier stage of life, often to treat and understand current psychopathological symptoms.

Hypnosis

Hypnosis is a trance-like state of focus and concentration, achieved through verbal suggestion, used therapeutically to increase relaxation and alter perceptions, thoughts, or behaviors.

Counter-Resistance

Strategies or behaviors individuals or groups employ to oppose or withstand resistance they encounter.

K Complexes

A type of brain waveform seen in stage 2 sleep, characterized by a brief, high-voltage peak followed by a slow wave; believed to play a role in sleep-based memory consolidation.