Which Category of Influences on Consumer Behaviour Includes Ethnic Groups

question 296

Multiple Choice

Which category of influences on consumer behaviour includes ethnic groups, social class, occupation, and income?

• A) Past experience
• B) Psychological
• C) Social
• D) Cultural
• E) Personal

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Definitions:

Bartlett

Frederic Bartlett, a psychologist who is known for his work on memory and cognitive psychology, particularly for his theory of reconstructive memory.

Morgan

A reference that could imply various contexts; in psychology, it might refer to John Morgan and his contributions to behavioral psychology.

Penfield

Wilder Penfield was a pioneering neurosurgeon and researcher whose stimulation of the human brain cortex led to important discoveries in epilepsy treatment and the mapping of brain functions.

Serial Recall

The cognitive process of retrieving or recalling information from memory in the exact order in which it was presented or learned.