Which of the Following Is Correct with Regard to Rational

question 133

Multiple Choice

Which of the following is correct with regard to rational and emotional purchase motives?

• A) Emotional purchase motives generally lead to post-purchase unhappiness.
• B) Rational motives are normally used for industrial goods purchases, while emotional motives are normally used for consumer goods purchases.
• C) Research shows that rational motives are more commonly used by men, while emotional motives are more commonly used by women.
• D) Emotional motives are used when purchasing services, while rational motives are used when purchasing goods.
• E) None of these is correct.

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